BS-GIN-1191 Black Sea Basin
Geographical Indications
Network Project
BS-GIN-1191
International Black Sea Geographical
Indication Products Summit
Black Sea Basin Geographical Indications Project
Implementation phase of the Black Sea Geographical Indications Network Project (BS GIN) with partnership of Eastern Black Sea Development Agency (DOKA) from Turkey, Tehnopol Galati from Romania and International Business Development and Investment PromotionCenter (IBDIPC) from Romania has started.
The project BS GIN (BSB 1191), under ENI Black Sea Basin Cooperation Programme 2014-2020 period 2nd Call of Proposals financed by EU, is to be implemented for 24 months between 03.08.2020-02.08.2022 with utilization of a total budget of € 745,850.00
The project will focus on increasing institutional capacities and knowledge level of local stakeholders, which would help them to have a higher share from global market of geographically, indicated products, which is estimated to be around 200 billion dollars. In addition to capacity building efforts, the project will also foresees a series of strategic awareness raising campaigns and promotional activities such as implementing a targeted social media campaigns and promoting geographically indicated products via promotional trucks around major cities of project partners.
At the end of two years of implementation period, by increasing knowledge, capacities and networking of its local stakeholders, Black Sea Geographical Indications Network project aims at establishing a collaboration network ready to be expanded in future.
» Developing institutional capacities by training a total of 400 stakeholders in three partner countries on subjects such as national and international practices regarding geographically indicated products, protection and control mechanisms, branding, product production and supply chains, cooperation and clustering, and consumer awareness;
» Conducting promotional campaigns that will last for 18 months and target at least 2 million interactions on themes such as the potential of geographically marked products to be transferred to future generations and potential of geographically indicated products as sustainable economic assets,
» Organizing two international study visits for project partners’ stakeholders to the EU member states which are leaders in geographically indicated products markets, and organizing the Black Sea Geographical Indications Summits for 600 stakeholders in three partner countries to spread the best transfers and global trends.
Get to Know the Instructors
Black Sea Basin Geographical Indications Network Project Program
13:30 - 14:30 | Açılış Konuşmaları
14:30 - 14:45 | Ara
14:45 - 17.30 | Coğrafi İşaretli ürün üreten Firmaların Kurumsallaştırma Destek Eğitimi – Özel Oytun TÜRKOĞLU
13:00 - 17:30 | Coğrafi İşaretli Ürünlerin Ticarileştirme Ve Ticarileşme Modelleri – Besim OGELMAN
13:00 - 17:30 | Coğrafi İşaretlerde Markalaşma ve Marka Yönetimi – Besim OGELMAN
13:00 - 17:30 | Coğrafi İşaretli Ürünlerin Dijital Pazarlaması- E-ticaret Çalışmaları Eğitimi – Zeynep İYİLER
13:30 - 15:00 | Coğrafi İşaret Tescil Sahibi Kurum Temsilcilerinin Konuşmaları
15:00 - 15:15 | Ara
15:15 - 17.00 | Soru & Cevap
17:00 – 17:30 | Sertifika Töreni
13:30 - 14:30 | Açılış Konuşmaları
14:30 - 14:45 | Ara
14:45 - 17.30 | Coğrafi İşaretlerde Markalaşma ve Marka Yönetimi –Besim OGELMAN
13:00 - 17:30 | Coğrafi İşaretli Ürün Üreten Firmaların Kurumsallaştırma Destek Eğitimi – Besim OGELMAN
13:00 - 17:30 | Coğrafi İşaretli Ürünlerin Ticarileştirme Ve Ticarileşme Modelleri – Özel Oytun TÜRKOĞLU
13:00 - 17:30 | Coğrafi İşaretli Ürünlerin Dijital Pazarlaması- E-ticaret Çalışmaları Eğitimi – Zeynep İYİLER
13:30 - 15:00 | Coğrafi İşaret Tescil Sahibi Kurum Temsilcilerinin Konuşmaları
15:00 - 15:15 | Ara
15:15 - 17.00 | Soru & Cevap
17:00 – 17:30 | Sertifika Töreni
DAY 1
- The essence, meaning and protection mechanisms of geographical indications
- International and European context of GI
- Review of successful examples (EU etc.) and practical assignment (case study)
- Georgian situations/cases regarding to GI products – current stage, perspectives etc.
DAY 2
- Registration of geographical indications - Registration procedures, Grounds for refusal
- Product specification, Control mechanisms.
- Managing Intellectual Property
- The Role of Geographical Indications in the Market
- Geographical indications as a product marketing tool
DAY 3
- E-commerce – concept, major types, area of use, major trends etc.
- Importance of E-commerce in sales and promotion of GI products
- E-commerce – Email marketing, web-sites and Landing pages, Google services – SEO, Google ads etc.
- E-commerce – international and local (Georgian) experience
DAY 4
- Social Media marketing tools & apps – and its use for promoting the GI products
- Facebook page – major hints for FB promotion, content creation, engagement, performance statistics/analyses
- Facebook sales / ads – types of ads, Advertising advices
- Planning, strategy and result assessment of Facebook ads – conversion
- Instagram, Instagram ads an
DAY 5
- E-commerce platforms review – Amazon, Ebay, etcy.com etc.
- Amazon Sales – how to sell from Georgia, logistics, Amazon FBA / FBM
- E-bay – major issues of working of E-bay platform, search optimization,
- Etsy – major concept of Etsy.com, how to sell from Georgia, keyword research, setting up shop on etsy, SEO - tags
- Online commerce platforms – Georgian cases / examples
- Summary of trainings
Karadeniz Coğrafi İşaretler Ağı Projesi Foto Galerisi
Training Programme Trabzon section is completed.
The Trabzon section of the Training Program organized by the Eastern Black Sea Development Agency (DOKA) for those who produce and market geographical indicated products in the region was completed with the closing session.
Training Programme Trabzon section is started.
The Trabzon section of the Black Sea Basin Geographical Indication Products Network Project Training Program, organized by the Eastern Black Sea Development Agency (DOKA) for those who produce and market geographical indicated products in the regi
Geographical Indication and E-Commerce
The Gümüşhane section of the Black Sea Basin Geographical Indication Products Network Project Training Program, organized by the Eastern Black Sea Development Agency (DOKA) for those who produce and market geographical indicated products in the
Training Program on Geographical Indication Products is completed in Gümüşhane.
The Gümüşhane section of the Training Program organized by the Eastern Black Sea Development Agency (DOKA) for those who produce and market geographical indicated products in the region was completed with the closing session.
Training Programme Rize section is completed.
Black Sea Geographical Indication Products Network Project Rize Training Program Certificate Ceremony was held.
Training Programme Rize section is started.
The Rize section of the Black Sea Basin Geographical Indication Products Network Project Training Program for 5 days is started.
Training Programme Artvin section is completed.
The Sustainability of cultural values without losing their characteristics is possible with Geographical Indication. 5 days training program for Artvin geographical indication products producers is completed to keep cultural values of Artvin alive
Training Programme Artvin section is started.
Local values, local tastes are very important for gastronomy tourism. 5 days training programme for geographical indication products producers is started.
This website was produced with the financial support of the European Union. Its contents are the sole responsibility of BS GIN Project and do not necessarily reflect the views of the European Union.
Turkey
Georgia
Romania